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Together we will make your organization thrive through premium, personalized immersive experiences.
Wondering how we can help you with your project? Contact us and we will be happy to discuss your plans!

Together we will make your organization thrive through premium, personalized immersive experiences.
Wondering how we can help you with your project? Contact us and we will be happy to discuss your plans!

STRATEGY

WE COLLECT DATA ABOUT THE BRAND AND PRODUCT USING A BRIEF BASED ON THE INFORMATION RECEIVED WE WILL CONDUCT AN ANALYSIS TO DETERMINE PROMISING DIRECTIONS AND GROWTH POINTS ACCORDING TO THE BRIEF HELP

DATA ANALYSIS

We identify channels to attract new customers based on the portrait of the target audience and the behavior of competitors.

COMMUNICATION WITH THE CUSTOMER

We carry out target audience research, conduct in-depth interviews, form hypotheses and, together with the client, choose the best concept. We determine the main value of the product and emphasize the benefits of choice for the consumer.

MARKET AND COMPETITORS

We monitor the main market trends. We identify the main competitors and analyze their strengths and weaknesses. This allows you to create a competitive product, manipulate the situation in the segment and formulate powerful business promotion strategies.

POSITIONING

The previous stages allow us to move on to solving the key task: presentation of the positioning scenario with a portrait and insight of the consumer. Based on this, we offer the client changes in communication, identity, etc.

PRODUCT AND ITS PERCEPTION

We conduct research on the consumer’s current attitude towards a product or brand. We determine the reasons that led to negative experiences and eradicate them. We identify strong points and continue to work on improving and enhancing advantages.

VISUAL IDENTITY

DESIGN APPROACH

We analyze the market from the point of view of visual manifestations and draw conclusions. We collect a reference concept: selection of colors, directions of illustrations/techniques.

DESIGN CONCEPT

We are developing one direction that we have chosen together with you as a team. We provide examples of implementation in mock-ups. In addition, one additional iteration is possible if the selected option does not hit the heart.

ADDITIONAL BRAND ELEMENTS

We develop additional materials based on the approved concept and prepare files for production.

BRANDBOOK

We are putting together a guide with all the materials and rules, including a strategy block.

DEVELOPMENT OF COMMUNICATION STRATEGY

PURPOSE OF THE STAGE

The task is to identify internal value and create communication ideas based on it. We then demonstrate how these ideas will apply across different channels and formats.

WHAT INCLUDES

1. CONDUCTING THE RESEARCH

Referred to as desk research, and conducting in-depth interviews with the target audience.

2. FINDING INSIGHT

Based on in-depth interviews, we find insight from which we start when searching for a creative idea.

3. FORMATION OF A CREATIVE IDEA

Includes the main message of the campaign, a description of communication formats, mechanics, and a mood board.

4. PREPARING THE KEY VISUAL

At this stage, we create a Kay Visual sketch based on the principle of collage.

5. VIDEO SCRIPT

We are preparing a script which includes dialogue, scene descriptions, timing and references.

6. DESCRIPTION OF VARIOUS ADDITIONAL ACTIVITIES

We describe possible non-standard manifestations and their mechanics within the campaign.

WEB DEVELOPMENT

OBJECTIVES OF SITE DEVELOPMENT

PRESENTATIONAL

The website should present products, benefits and all kinds of brand offers to be a full-fledged sales tool.

CONVERSIONAL

The site should increase conversion and the total number of orders through the brand's offer site.

GOAL TO DIFFERENTIATE

From other brands.

IMAGE

The website must be modern and relevant and correctly convey the brand image.

TARGET

THE MAIN TASK OF THE TARGETED ADVERTISING STAGE

Target advertising to specific audiences with specific characteristics to increase the likelihood of attracting potential customers and reduce advertising costs. In other words, the goal of this stage is to identify the target audience and use targeting to show ads only to this audience, increasing the effectiveness of the advertising campaign.

CONVERSION OBJECTIVE OF THE TARGETED ADVERTISING STAGE

Convert users who land on a brand's website or page into conversions, that is, into actions that the brand wants to receive from them. These actions can range from signing up for a newsletter to purchasing a product or service. The purpose of this stage is not only to attract the attention of potential customers, but also to motivate them to take specific actions, which leads to increased conversion and improved effectiveness of the advertising campaign.

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