Together we will make your organization thrive through premium, personalized immersive experiences.
Wondering how we can help you with your project? Contact us and we will be happy to
discuss your plans!
Together we will make your organization thrive through premium, personalized immersive experiences.
Wondering how we can help you with your project? Contact us and we will be happy to
discuss your plans!
We identify channels to attract new customers based on the portrait of the target audience and the behavior of competitors.
We carry out target audience research, conduct in-depth interviews, form hypotheses and, together with the client, choose the best concept. We determine the main value of the product and emphasize the benefits of choice for the consumer.
We monitor the main market trends. We identify the main competitors and analyze their strengths and weaknesses. This allows you to create a competitive product, manipulate the situation in the segment and formulate powerful business promotion strategies.
The previous stages allow us to move on to solving the key task: presentation of the positioning scenario with a portrait and insight of the consumer. Based on this, we offer the client changes in communication, identity, etc.
We conduct research on the consumer’s current attitude towards a product or brand. We determine the reasons that led to negative experiences and eradicate them. We identify strong points and continue to work on improving and enhancing advantages.
We analyze the market from the point of view of visual manifestations and draw conclusions. We collect a reference concept: selection of colors, directions of illustrations/techniques.
We are developing one direction that we have chosen together with you as a team. We provide examples of implementation in mock-ups. In addition, one additional iteration is possible if the selected option does not hit the heart.
We develop additional materials based on the approved concept and prepare files for production.
We are putting together a guide with all the materials and rules, including a strategy block.
The task is to identify internal value and create communication ideas based on it. We then demonstrate how these ideas will apply across different channels and formats.
Referred to as desk research, and conducting in-depth interviews with the target audience.
Based on in-depth interviews, we find insight from which we start when searching for a creative idea.
Includes the main message of the campaign, a description of communication formats, mechanics, and a mood board.
At this stage, we create a Kay Visual sketch based on the principle of collage.
We are preparing a script which includes dialogue, scene descriptions, timing and references.
We describe possible non-standard manifestations and their mechanics within the campaign.
The website should present products, benefits and all kinds of brand offers to be a full-fledged sales tool.
The site should increase conversion and the total number of orders through the brand's offer site.
From other brands.
The website must be modern and relevant and correctly convey the brand image.
Target advertising to specific audiences with specific characteristics to increase the likelihood of attracting potential customers and reduce advertising costs. In other words, the goal of this stage is to identify the target audience and use targeting to show ads only to this audience, increasing the effectiveness of the advertising campaign.
Convert users who land on a brand's website or page into conversions, that is, into actions that the brand wants to receive from them. These actions can range from signing up for a newsletter to purchasing a product or service. The purpose of this stage is not only to attract the attention of potential customers, but also to motivate them to take specific actions, which leads to increased conversion and improved effectiveness of the advertising campaign.
The main goal of the SEO (Search Engine Optimization) stage is to optimize a website to improve its position in search results and attract more organic traffic to the site. This is achieved through optimization of content, site structure, external links and other factors that affect the site's ranking in search engines. The purpose of this stage is to help the brand improve its visibility in search engines, which can lead to increased traffic and an improvement in the overall brand reputation in the online environment.
We offer a comprehensive service to set up, manage and scale Google Ads, ensuring your business maximises your return on investment. Whether you own an online shop, run a B2B project or sell services.
I'm interested in
SOCIAL MEDIA MARKETING
PURPOSE OF THE STAGE
SMM (Social Media Marketing) promotion – establish and maintain a brand presence on social networks, increase brand awareness, attract new customers, maintain contact with existing customers and improve the overall brand reputation in the online environment. In other words, the goal of this stage is to use social networks to promote the brand and establish contact with the target audience.