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TARGET

TARGET ADVERTISEMENT IN SOCIAL NETWORKS

Target advertisement is ads shown to an audience with certain parameters. Information about users is freely available - they themselves provide it in their profiles, on the basis of which site algorithms can collect data and conduct analysis, and advertisers can show advertising only to the target audience. Unlike contextual ads on social networks, where key queries are used, the targeting is based on user data. These are two separate types of advertising with different mechanisms.

ADVANTAGES OF TARGETED ADVERTISING

TARGETED ADVERTISING PROVIDES THE SUCH ADVANTAGES FOR ONLINE BUSINESS:

REACHING AN EXCLUSIVELY TARGET AUDIENCE

Finding it is not difficult, since users themselves post information about themselves. By selecting important parameters in the settings - such as gender, age, interests, type of activity, presence of children, etc., you can show advertising only to potentially interested people.

PERSONALIZATION OF ADVERTISING ADVERTISINGS

Knowing the characteristics and problems of the audience, it is much easier to find an approach to it. For targeted advertising, you can create personal creatives, that will definitely touch the target user.

OPTIMIZATION POSSIBILITY

Targeted advertising provides a lot of opportunities. This is a huge field for testing different hypotheses to improve campaign effectiveness.

RAPID CUSTOMER AND SALES GROWTH

The target brings customers and increases sales as quickly as the context. Here, too, it is not necessary to have a promoted page or group on a social network. You can immediately reach your target audience and even introduce them to your competitors by targeting subscribers of a specific community. Our specialists know all the strategies and subtleties of targeted advertising for maximum results with optimal costs.

ORDER ADVERTISING OR SET UP YOURSELF?

BUSINESS PROMOTION ON SOCIAL NETWORKS AS A SEPARATE MARKETING TOOL HAS A LOW ADVANTAGE:

1. NO MOTIVATION TO CONVERSION
Unlike search advertising, where demand has already been created, here you need to reach people. It's not so easy to take them off site, because they came to a social network not for your product, but for communication and entertainment.

2. REQUIRES COMPETENT SETUP
Targeted advertising will only work with detailed settings. It is difficult to imagine the size of the social media audience, and any mistake or omission will affect the budget.

3. PROBLEMS WITH MODERATION
Each site has its own rules and requirements for advertising. For example, it is difficult to moderate creatives in the context of “before” and “after”; areas that only a specialist can promote are also prohibited.

4. THE AUDIENCE IS BURNING OUT
To maintain a good click-through rate, you need to constantly update your creatives, look for new approaches, and maintain user interest. To do this, you need to know the target audience and trends.

HOW MUCH DOES TARGETED ADVERTISING COST?

The price of targeted advertising depends on several factors. The sites themselves do not set a fixed rate, but offer a range of recommended prices, depending on the size of the audience. Thus, a wider audience means a lower target price. The clickability of the creative is also important - the higher the CTR, the lower the cost of displaying the ad.

Usually the target price recommended by the social network is reduced by about 20-30%, but only a professional can make the optimal decision. If you want to advance on social networks using targeted advertising, contact us for the specified contacts or leave your contact details!