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VISUAL IDENTITY

DEVELOPMENT OF CORPORATE STYLE

will allow you to identify the brand, separate it from competitors, and form a corporate spirit and unite the team. Visual identity is “brand clothing” that requires a unique style to form a company image The process of creating a visual identity consists of determining the color scheme and typography, developing a logo and pattern.

THE PRICE OF DEVELOPING A CORPORATE Identity DEPENDS ON the labor intensity of the processes.

depends on the complexity of the processes. Each element must be adapted to any marketing processes, that is, it must equally perform its role both on the company’s website and in social networks, email newsletters and banners.

Therefore, it is important that not only a designer and creator, but also a marketer work on it. The Lead Panda agency team knows how to create the right corporate style - original and functional, timeless and right on target.

ORDER DEVELOPMENT OF A CORPORATE STYLE (VISUAL IDENTITY) FIRST, YOU NEED IT FOR:

CREATION OF A CORPORATE BRAND

BRANDING B2B COMPANIES

PRODUCTS OR SERVICES WITHOUT PHYSICAL PACKAGING

ONLINE STORES

New businesses and start-ups

Companies wishing to improve their image

Organizations wishing to increase brand awareness

VISUAL IDENTITY IS JUST AS IMPORTANT AS THE QUALITY OF A BRAND'S PRODUCTS OR SERVICES.

This is a powerful tool that helps a company to declare itself at a global level and in the future to remind itself of itself. using visual associations. It also promotes effective internal communication in the company. Developing a corporate identity solves a range of problems – from brand recognition to the subconscious. building the trust of potential consumers and partners.

STEPS OF CREATING A VISUAL IDENTITY

SEARCH FOR VISUAL VECTOR

We analyze the market and determine visual trends in your line of business. We evaluate the corporate style of the main and indirect competitors. Laying the foundation for creating a corporate identity: We determine the color scheme, semantic images and visual direction. As a result, we get the so-called moodboard - this drawing reflects the concept of the brand and creates the impression that one should strive for.

CONCEPT DEVELOPMENT

Based on the positioning and metaphor of the brand, we form an ideological concept of branding and tie it to the visual component. Designers define a visual idea, work together with creators on the basic elements of visual images to develop the company’s corporate identity, and present several design options. At this stage, communication with the client is important.

CREATION OF A STYLE GUIDE

We are developing a concept for managing the brand’s corporate identity – a style guide (or guideline). This document contains a list of work on the development of all additional elements of corporate identity based on the logo. As well as detailed instructions on the use of visual identity for company employees, contractors, consumers and partners.

BRANDBOOK PRESENTATION

We combine the results of work on forming a company development strategy and developing a visual style into a single document - a corporate brand book. It describes the philosophy and concept of the brand, its values and mission, corporate identity and communication rules. Ordering a brand book from us means receiving a ready-made Guide to brand and corporate identity management.

WHERE TO ORDER CORPORATE Identity DEVELOPMENT

Do you want to make your brand or product recognizable and original? Entrust the development of your corporate identity to specialists. We know everything about the right visual identity and offer the best prices for logos and other visual identity elements.

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