SEARCH ENGINE OPTIMIZATION (SEO)

The development of an SEO strategy is carried out only after a comprehensive analysis of website performance indicators, identification of problems and identification of competitors. A specialist analyzes the visibility of the site by search engines by key queries, evaluates competitors' strategies, analyzes the structure of their sites, content and link profile. At this stage, we can already talk about the SEO promotion budget, planning expenses content and backlinks.

The formation and clustering of the semantic core is an important basic stage of the entire website optimization process. Based on semantics, they create a website structure, landing pages, and think through content. and links generate metadata. The correct choice of key queries determines how easy it will be for users to find your site by entering their query in the search bar.

This stage is performed on the basis of an SEO audit, which is carried out using special tools and involves work on:

• quality and relevance of content (text and graphic);
• optimization of titles, metadata;
• competent internal linking;
• creating valid micro markup on the site;
• human-readable URL;
• robots.txt and XML sitemap files;
• optimization of pagination pages;
• removing duplicate pages using redirects, canonical addresses, and the noindex tag;
• page response codes;
• optimization of technical parameters - in particular, loading speed and adaptability to different devices.

This is the process of increasing the mass of links, which is necessary to improve such parameters of the site. as authority, reliability, recognition. Competent off-page optimization is not just a mindless purchase of links. Link building implies a clear strategy and a thorough search for trustworthy and relevant “donors”.
This is a very delicate process, and at this stage of search engine optimization it is very easy to harm your resource - with a “mail explosion,” for example, or with a low-quality donor. Therefore, it is better to order SEO promotion from professionals.