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Communication strategy

Developing a communication strategy is the most important factor in a brand's success. While the consumer is not aware of your brand, He does not exist. A communication strategy is a set of actions aimed at building effective and stable relationships with the audience. In this case, the audience is not only potential clients, but also partners, investors, advertisers, etc. Therefore, a PR specialist and marketer should work on this task.

WHY IS IT NEEDED? COMMUNICATION STRATEGY?

DEVELOPING A COMMUNICATION STRATEGY PROVIDES AN OPPORTUNITY TO:

provide information support in implementing the business promotion strategy;

increase brand awareness;

convey to the audience information about the company, products and their features;

establish and strengthen connections with partners;

adjust the image in the eyes of key audiences, eliminate disagreements between the brand, product and consumers;

interact separately with different audiences.

STAGES OF DEVELOPING A COMMUNICATION STRATEGY

An effective communication strategy is ALWAYS based on the concept of positioning, because this is what needs to be communicated to key audiences. It concerns both external and internal communications, since they complement and strengthen each other.

CREATION OF A COMMUNICATION STRATEGY TAKES PLACE IN THREE STAGES:

ANALYTICAL BASIS

At this stage, it is important to understand the goals of business owners - how they see their brand now and how they would like to see it in the future, in order to correctly set goals for the future strategy. As a result of a reputation audit, a so-called “starting point” is formed and the difference between the existing and desired image of the company emerges. The next block of tasks is related to market research: determining competitors’ strategies, conducting in-depth interviews with the target audience.

CREATIVE CONCEPT

This stage of developing a communication strategy involves the formation of a brand positioning concept. It is necessary to present the brand image that you need to strive for, with all its components. To convey a message to the target audience, we create a key visual image (Key Visual). Typically, different target audience groups use different communication channels, so you need to create separate communication messages for them. The positioning concept includes: a portrait of the buyer with his values, “pains” and motivations, as well as the competitive advantages of the product, service or brand, the strengths and weaknesses of the company. The purpose of this stage is to form a hypothesis about how to effectively achieve the goals of the communication strategy.

MEDIA PLANNING

The least labor-intensive stage for a specialist, because the previous two provide the basis for media planning. The stage is to create a tactical (or short-term) plan and roadmap based on the conceptual idea and positioning concept. A roadmap is a long-term plan for communicating a brand with an audience, which reflects the main and intermediate goals and objectives. A short-term media plan accurately describes the details: formats, topics and communication channels, events and names of influencers, dialogues and scripts.

WHERE TO ORDER DEVELOPMENT OF A COMMUNICATION STRATEGY

If you need a service such as developing a communication strategy, contact the Panda Lead marketing agency. We have all the necessary tools and extensive experience in creating a quality product.
We guarantee an objective view, complete confidentiality, professional approach and low prices for creating a communication strategy for your brand. Contact us at the specified Contacts or leave a request, our specialists will contact you as soon as possible!